2023 will be a fascinating but challenging year for marketing.

 

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. And at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important new changes to marketing's digital capabilities.


On December 6, 2022 at 11:00am EST, Scott Brinker of chiefmartec.com (the "Godfather of Martech") and Frans Riemersma of MartechTribe will give you the most authoritative view of the current state of martech, the key trends that will define 2023, and recommendations for thriving in this hypercompetitive, tech-powered marketing environment.

 

Over an action-packed 60 minutes, Scott and Frans will share with you:

  • A deeper and more useful view of the 2022 Marketing Technology Landscape, now augmented by data intelligence from G2 and Clearbit 
  • Benchmarking insights from hundreds of martech stacks, helping you understand how you stack up against your peers
  • Analysis of the most important trends that will shape martech capabilities in 2023
  • Recommendations for how to effectively manage martech in a this highly fluid environment

This special event is sponsored by SAS, Uptempo, Calendly, Goldcast, G2, and Clearbit. Registration data will be shared with SAS (privacy policy), Uptempo (privacy policy), and Calendly (privacy policy). Their generous support enables the research behind this presentation.

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